I created the design direction for the most recent redesign of Iams.com. Iams is one of the largest pet food brands in the U.S., with a significant world-wide presence. Together with IA, tech and other creative staff, every page on this site was reengineered to use a set of standard templates that were define with our external build partner creating both the designs and a set of guidelines and rules for future pages for both new products and initiatives.
ROLE: Art Director
AGENCY: Organic
YEAR: 2010
Iams H4TH
INTERACTIVE
Home 4 the Holidays (H4TH) is one of the largest pet adoption drives in the world. In 2010, my team at Organic created a set of tools to allow people to donate bowls of food simply by looking at pictures of adoptable pets on Facebook, and leveraging the power of Facebook to find adoptable pets near you (while torturing your friends with cute puppy photos).
ROLE: Art Director
AGENCY: Organic
YEAR: 2010
BofA Surface Table
INTERACTIVE
As part of Bank of America's vision of the future, Organic designed a Microsoft Surface experience for visitors to several flagship locations. The goal was to educate users in short, fun, and interactive ways while they waited to speak with an associate.
ROLE: Art Director
AGENCY: Organic
YEAR: 2008
BofA "Get More"
INTERACTIVE
Get More was one of Bank of America's large, semi-annual integrated campaigns. Working with traditional agencies, POS, direct mail, and others, we worked to integrate the "Get More" concept into a video-rich microsite, rich media ads and standard banners that explained how the Bank's offerings helped their customers "get more."
ROLE: Art Director
AGENCY: Organic
YEAR: 2009
BofA "Pricing Changes"
OFFLINE
To comply with new regulations, Bank of America asked Organic to crate a video piece notifying customers that changes were coming to their pricing and fee structures.
ROLE: Art Director
AGENCY: Organic
YEAR: 2009
DiscoverCard.com
INTERACTIVE
Created templates and dynamic Flash features for the redesign and relaunch of DiscoverCard.com, as well as microsites for member benefits such as a rewards program and a credit planning tool.
ROLE: Senior Designer
AGENCY: Magnani Caruso Dutton
YEAR: 2007
The Hartford Pitch
INTERACTIVE
Assist in the creation of the "Know Better" campaign and messaging that would eventually become the winning pitch for The Hartford's digital business at Organic.My main contribution to the pitch was the cretion of visual language and styleguides, as well as designing an iPad app aimed at The Hartford's brokers and independent agents.
ROLE: Art Director
AGENCY: Organic
YEAR: 2011
Tiffany
INTERACTIVE
One of America's most famous jewelers needed a microsite to promote their Celebration rings - rings meant to be purchased and passed down over time as heirlooms, and worn together to create unique combinations.
ROLE: Designer
AGENCY: Magnani Caruso Dutton
YEAR: 2006
Febreeze Atmosphere Pitch
INTERACTIVE
A successful new business pitch for a lead creative agency opportunity on a new air purifier in the Febreeze line. Worked with another designer and writers to create concepts for multiple mediums and a consistent visual language, identity and iconography.
ROLE: Art Director
AGENCY: Organic
YEAR: 2010
Budweiser Pitch
INTERACTIVE
Page designs for a new business pitch to redesign Budweiser.com. Created UI elements and concepted social media integration to showcase Budweiser's history and ties to American culture.
ROLE: Designer
AGENCY: Organic
YEAR: 2009
Chrysler Design Studies
INTERACTIVE
After Chrysler's purchase by Fiat, Organic was asked how we would redesign the Chrysler family of sites, using design cues set by the new owners - with none of the previous conditions imposed by Chrysler brands.
ROLE: Designer
AGENCY: Organic
YEAR: 2009
BofA "Mobile Banking"
INTERACTIVE / OFFLINE
Concepted and designed a set of banners and video pieces to promote Bank of America's new mobile banking capabilities.
ROLE: Art Director
AGENCY: Organic
YEAR: 2009
Organic Cards
INTERACTIVE
A collection of anniversary and birthday cards, designed for Organic.com.
ROLE: Art Director
AGENCY: Organic
YEAR: 2010
Unilever iPad Concept
INTERACTIVE
Cooking isn't hard - but finding ingredients and planning the meal can be. Organic proposed this App as a response. My contribution was the to help simplify the actual cooking process by designing a process where a recipe was broken down into steps, split amongst cooks (such as a mother and young daughter) and progress tracked to keep everyone on the right path. Recipes would automatically add ingredients to a shopping list, and provide suggested recipes using similar ingredients.
ROLE: Art Director
AGENCY: Organic
YEAR: 2010
Merrill Lynch "Help2"
INTERACTIVE
Working with Merrill Lynch's traditional agency partners, Organic created a microsite experience and banner ads focused arounding how investing helps people achieve their goals.
ROLE: Designer
AGENCY: Organic
YEAR: 2009
BofA Enterprise
INTERACTIVE
Bank of America was looking for a way to organize and promote their enterprise-level content: thought leadership, policy commentary, investor relations, and other high-level corporate iformation. I worked to create a unique design of interaction and visual designs that could move this site beyond the Bank's normal way of thinking about the web.
ROLE: Art Director
AGENCY: Organic
YEAR: 2010
The Art of Shaving
INTERACTIVE
As part of P&G's initiative to increase their brands' e-commerce presence, I assisted in the creation of a visual language for the upcoming The Art of Shaving site redesign.
ROLE: Art Director
AGENCY: Organic
YEAR: 2010
Zirh Concepts
INTERACTIVE
Another set of concepts for P&G's e-commerce initiative. This time, I was asked to create a rich experience for a product selector.
ROLE: Art Director
AGENCY: Organic
YEAR: 2010
Yakima.com 2006
INTERACTIVE
A redesign of the outdoor lifestyle & sports equipment company's website, from scratch. Refined a basic IA, then created a unique visual language and template system.
ROLE: Art Director
AGENCY: Stick & Move
YEAR: 2006
What started out as a joke became the entire agency dressing up in animal costumes, recording voice tracks, and helping out on a shoot as we produced customisable signing telegrams for Yakima, starring Cowboy Dusty (Stick & Move's multi-talented writer). I not only did the front-end design, but created the Flash front end and PHP/MySQL backend as well.
ROLE: Art Director
AGENCY: Stick & Move
YEAR: 2006
Yak Challenges
INTERACTIVE / OFFLINE
Cheerleaders. A mule. Duct tape. If it sounds like fun, that's because it was. Concepted and created a series of print ads, art directed photo and video shoots, and designed and build a site to house a set of videos pitting our contestants against Yakima gear.
ROLE: Art Director
AGENCY: Stick & Move
YEAR: 2006
YarisWorks.com
INTERACTIVE
To promote the Yaris, its new small car, to a DIY-focused crowd, we created this site to tie in with a partnership with ReadyMade magazine and a series of DIY events around the county. Also included is some of the pitch work that earned Stick & Move a major win early in its existence.
ROLE: Art Director
AGENCY: Stick & Move
YEAR: 2005
DataTroop
OFFLINE
An identity system created for an IT consultancy startup.
ROLE: Creative Director
AGENCY: Danielboyle.net
YEAR: 2006
Tecate Chicas 2004
OFFLINE
Every year, Tecate prints and distributes calendars promoting its beer and the beauty of Mexico.
ROLE: Art Director
AGENCY: DVC Worldwide
YEAR: 2004
Purell
INTERACTIVE
A microsite created to promote the hand sanitizer brand.
ROLE: Art Director
AGENCY: DVC Worldwide
YEAR: 2005
DVC Identity
OFFLINE
As part of an complete refresh, all DVC creatives were asked to contribute potential designs as part of a rebranding campaign - mine was selected as the winner.
ROLE: Art Director
AGENCY: DVC Worldwide
YEAR: 2005
The Procedure
Rise of New Reason
OFFLINE
Worked with another designer (also a friend and band member) to create the packaging for their band's first full-length release.
ROLE: Art Director
AGENCY: Danielboyle.net
YEAR: 2003
YourPlayTherapy.com
INTERACTIVE
Back when the Jersey Shore wasn't synonymous with THAT show, we created a campaign to promote one of the Northeast's favorite weekend destinations. I architected, designed and programmed this site, and art directed the creation of boardwalk game recreations.
ROLE: Art Director
AGENCY: Stick & Move
YEAR: 2006
RCN - Misc
INTERACTIVE / OFFLINE
Various online and offline pieces created for RCN, one of the largest independent cable providers in the U.S.
ROLE: Designer
AGENCY: RCN
YEAR: 2003
Illustration Book
OFFLINE
A small, handbound book showcasing illustrations created over the course of several years.
ROLE: Designer
AGENCY: Personal Work
YEAR: 2003
Cessna Book
OFFLINE
An experiment taking type "out of context." I chose to deconstruct an aircraft's takeoff and landing checklists, and through layout and a complicated folding structure, make the least practical and useful (while still technically legible) checklist possible.
ROLE: Designer
AGENCY: Personal Work
YEAR: 2003
Clockwise
OFFLINE
Another personal project - a full identity system for a fictional skateboard company, including merchandise designs and illustrations.
ROLE: Designer
AGENCY: Personal Work
YEAR: 2003